Privacy policy

This Privacy Policy describes how Aasha Aesthetics ("we," "us," or "our") collects, uses, and shares the personal data of users ("you") who interact with our advertisements and lead generation forms, particularly those hosted on the Meta Platforms (Facebook and Instagram).

1. Information We Collect

We only collect information directly provided by you through our online lead forms, which are designed to capture your interest in our non-surgical aesthetic and slimming services. The types of personal information collected include:

A. Contact Information (Pre-filled by Meta)

• Full Name

• Email Address

• Phone Number

B. Qualifying Information (Custom Questions)

• Specific interest areas (e.g., "Abdomen," "Thighs," "Chin/Neck Area").

• Desired timeframe for treatment (e.g., "ASAP," "Within 2-4 Weeks").

2. How We Use Your Information

The primary purpose of collecting your information is to follow up on your enquiry and provide the service or offer advertised. We use your data for the following purposes:

1. Lead Follow-Up: To contact you via phone, SMS, or email to discuss your aesthetic goals, confirm your eligibility for the advertised consultation/offer, and schedule an appointment.

2. Personalization: To use your responses from the qualifying questions (e.g., your focus area) to personalize our communication and consultation plan.

3. Marketing & Promotions: To send you promotional communications about similar services, special offers, and clinic news, provided you have consented to receive such marketing.

4. Service Improvement: To analyze which advertisements and offers generate the most interest, helping us improve our services and marketing campaigns.

3. Data Storage and Security

• Storage: Your lead information is instantly sent from Meta to our secure lead management system and/or Customer Relationship Management (CRM) system.

• Retention: We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. Typically, we retain contact and enquiry data for a period of up to 3 years.

4. Disclosure of Your Personal Information

We will not sell or rent your personal information to any third party. We may share your data with the following entities only as necessary:

• Meta Platforms: We share non-personally identifiable data (like conversion status) with Meta for the purpose of optimizing our advertising campaigns.

• Service Providers: Third-party providers who manage our CRM, email marketing, or SMS communication systems, who are bound by confidentiality agreements.

• Legal Compliance: When required by law or a governmental authority.

5. Your Rights

You have the right to:

• Request Access: Request access to the personal data we hold about you.

• Request Correction: Request that we correct any inaccurate or incomplete data.

• Request Erasure: Ask us to delete your personal data (subject to certain legal exceptions).

• Opt-Out: Opt-out of receiving marketing communications at any time by contacting us directly or clicking the 'unsubscribe' link in our emails.

6. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Aasha Aesthetics